Easyjet Holidays

Web and mobile offering


Aviation and Travelling


2019 - Ongoing

  • User research
  • UX Design / Strategy
  • UI Design
  • CX and Innovation
  • Motion Graphic Design & Video
  • Back-end development
  • Front end development
  • QA
  • Business Analysis
  • DevOps
  • Delivery
  • Support

The client

As a multi-disciplined partner, our role was to deliver easyJet holidays in time for peak trading. We led the digital delivery team as well as three streams of work; UX Research, Product & UI Design, and Development.

Europe’s leading airline flying more than 96 million passengers in 2019 – more than 16 million travelling for business. The airline has over 300 aircraft on nearly 1000 routes to more than 150 airports across 35 countries. Over 300 million Europeans live within one hour’s drive of an easyJet airport. easyJet lead the way in exciting new technologies that make their passengers adventures seamless.

easyJet continues to focus on operational efficiency and cost-effective service, which includes charging for extras like priority boarding and hold baggage to maintain low base fares for passengers​.

The challenge

easyJet holidays sells package holidays – combining flights with handpicked hotels, 23kg luggage per person, and transfers (which are included on beach holidays) – to offer a full and tailored holiday experience.

Given that this was a brand-new proposition, we worked together with easyJet to define and design a product that is truly best in class, from the ground up.

  • Flexibility of package and flight dates and times
  • A wide range of destinations and highly rated hotels, hand-picked for their customers
  • Value for money

The project

Project outline

Our UX Research stream delivered parallel research and testing, providing high-level feedback and insight for product design, as well as detailed, component-focused usability testing:

  • 320 users interviewed
  • 37.5 hours of user testing video
  • 27 research decks delivered
Project outcomes

Initiated in March 2019 and launched in November of the same year, easyJet holidays was initially developed on Sitecore 9. This platform later upgraded to version 10.2 to facilitate the delivery of rich content on a platform that is both fully configurable and extensible.

Technology and third-party integrations

The delivery was carried out adopting an Agile framework following a 2-week Scrum delivery model. A certified Scrum Master was responsible to run the ceremonies: Sprint Conditioning, Sprint Planning, Daily Stand Ups, Sprint Review, and Sprint Retrospective.

  • Project technology: Sitecore 10.2, AWS Cloud, NodeJS, .NET, Octopus, Terraform
  • API layer to retrieve holidays packages from industry leading third parties and reservation systems
  • Multivariate Testing for conversion rate optimization
  • Fully automated infrastructure orchestration and deployment pipelines

The collaboration with easyJet has expanded into a scaled agile delivery program. This involves up to 10 squads actively working on developing new areas of the platform while simultaneously enhancing and optimizing the website through various business initiatives. This ongoing activity underscores the strength of our enduring client relationship.

Delivering excellence

Measured success

7 months

From concept to launch in

AVG CR ~ 0.75%

Long-term conversion rate target achieved soon after launch

Positive feedbacks

Highly successful multi-device user testing and feedback

Lean Delivery

Lean project delivery with continued post-launch development

Multiple markets

Roll-out across multiple markets in 4 languages

2100 per day

Average number of transactions

130,000 per day

Average number of visitors