Website consolidation and redesign

Vanarama is an award-winning personal and commercial vehicle leasing company. Whether you're looking for your dream car, a new van for your business, or a pick-up truck... Vanarama has got you covered.

Vanarama is a leader in both UX/CX and technology. In 2020 Vanarama were awarded 5 Gold Awards and 1 Silver award in the UX CX Awards for 6 categories they entered, beating BT, Sky Bet, Virgin Money, Vauxhall, and Vitality.

We need to combine 3 separate websites' content, user journeys, and products into a new, single experience.

As a multi-disciplined partner, our role was to deliver UX design, mock-ups, an atomic UI design system, and bespoke development. The rapid prototyping included:

• 102 responsive pages designed and built atomically, rather than page-by-page
• Code-first design approach for true representation and inclusion of accessibility, compatibility, and interactivity
• Complete variable-driven consistency for every page, component, and element
• Zero bottlenecks with parallel stakeholder review and developer handover

Project outline

There were a number of important objectives our team had to keep in mind throughout this project:

• Consolidate and combine 3 separate websites' content, user journeys, and products into a new, single proposition
• Maintain a best-in-class user experience
• Introduce new e-commerce functionality and page-flows
• Retain and improve on both SEO and conversion
• Deliver a design system to support a completely refreshed brand
• Tight project timeline

Project outcome

Despite the challenge, as well as the difficulties introduced by the global pandemic, the team was able to both meet and exceed these objectives, launching a true digital transformation for Vanarama in March 2021.

• Conversion rate target exceeded at launch
• Highly successful multi-device user testing and feedback
• Continued post-launch development